"A loyal customer is the best advertisement a business can have."

It costs 5x to 25x more to acquire a new customer than to retain an existing customer. Growing a company primarily on acquisition revenues is expensive and less profitable.

On the other hand, it’s cheaper and more profitable for a large portion of a company’s growth to come from its existing customer base:

1. The company has already paid to acquire these customers.
2. Your existing customer is more familiar with your brand & products and trusts you more than a new customer does.
3. Current customers are more likely to refer your company than a new customer.
4. Loyal customers have the benefit of a longer relationship with your company and are more likely to ‘stick with you’ during hard times.
5. Existing customers have a higher Customer Lifetime Value than new customers do.



As a Leader who is responsible for retention, you have the monumental task of helping your customers decide whether they want to stay as customers.


You have a big responsibility.


If you’re reading this page, it’s because you’re a Leader who strives to do the best job you can.

➡️You pride yourself on doing your job well.

➡️You’re not afraid to try something new if it will help you perform better and get better results for the company.

But increasing customer retention predictably has been a bit of challenge for you.


You’ve likely had some successes in the past.
But you’ve hit a wall.
You’re not sure what to do next.
You’re not sure what will get you past this plateau.


Here’s the thing:

It’s not your fault that you’re struggling.


There is little information out there to help you figure out your next move.

You’ll find a lot articles, webinars, books, training and courses on marketing and sales.

But there are very few credible sources that focus on retaining customers.

And there are even fewer sources that have a proven method to help you increase your customer retention predictably.


Here's where it gets good!


The Customer Retention Blueprint is the solution you’ve been looking for.

With The Customer Retention Blueprint, you get a proven method to help you increase your customer retention predictably. No more struggling to figure out your next move.

With this course, you will be guided step-by-step to build your own customer retention strategy that, over time, gets predictable results.

Best of all, the process you’ll learn is based on over 20 years of academic research experience + 5 years of helping B2B SaaS companies increase their customer retention.


With The Customer Retention Blueprint, you'll get

10 videos of clear, step-by-step instructions to build your customer retention strategy in less than 3 hours
A sample customer retention strategy to swipe and tailor as you see fit
A course companion guide filled with diagrams and key points to use whenever you need it
2 bonus guides to help you successfully expand your retention strategy
100% value guarantee so there's no risk to you. If you find the course didn't offer you value, we'll refund your investment. 

Investment: $249





What Dr. Mike Lee (Director of Customer Success @Public Input) learned from this course:


Christina Smigie

Christina Smigie, Director of Customer Success, Descartes Systems Group


The Customer Retention Blueprint has been an absolute game-changer for me, and I couldn't be more thrilled with the results.

The course is broken down into 10 sections, and each one is packed with knowledge and insights that are easy to follow and implement and a clear strategy for achieving evergreen success through customer retention. Anita has thought of EVERYTHING!

What truly sets Anita's course apart is her ability to strategically build a predictable customer retention strategy. Anita has a way of explaining even the most complex concepts in a way that is clear, concise, and easy to understand.

Anita, the Customer Churn Crusher, is a master chef when it comes to customer retention, and she generously shares her recipe with her audience so we can replicate the masterpiece ourselves.

Whether you're a Customer Success Professional looking to up your game, or an executive who wants to protect their baseline by prioritizing customer retention, The Customer Retention Blueprint is an absolute must-take course.

Picture Anita Toth

Your Instructor
Anita Toth

Chief Churn Crusher


Anita Toth is the Chief Churn Crusher at ATI, a Customer Retention Research, Strategy and Education firm that works with B2B SaaS companies.

She has 20+ years of experience in academic research, primarily in qualitative research methods.

She's also a 5 time award winner, including recent mentions in Top 100 Customer Success and Top 200 innovative business leader lists.

Anita is known as The Customer Retention Expert for B2B SaaS companies.



The Customer Retention Blueprint is


➡️
Great for Series A, Series B and Series C companies
➡️ Great for experienced, new and aspiring CEOs, CROs, CCOs and Customer Success Leaders
➡️ Great for companies looking to focus on customer retention

FAQs


Who is this course for?

This course is ideal for Leaders who are responsible for customer retention in their companies.


This includes

  • Chief Customer Officers
  • Chief Executive Officers
  • Chief Revenue Officers
  • Customer Success leaders
  • And anyone who is seeking to land one of these roles


How will I know the retention strategy I build will work for me?

The strategy you'll learn and build in this course is the exact strategy we use with our clients. The strategy has been boiled down to its key ingredients.

The strategy gets predictable results for our clients. It will work for you too.


Can I pause after the course and implement my strategy later?

Absolutely! You can implement the strategy right away or take your time. This is your strategy. You can implement whenever is the best time for you.

Of course, the longer you pause, the more you increase the risk that you won't implement your retention strategy.

The best results always come from people who implement their strategy immediately after the course ends.


How much time will it take to implement my strategy?

This course is designed for busy leaders who value their time.

Watching the videos & then building your strategy takes less than 3 hours. (It's a lot less time than dealing with 1 or 2 fires you may regularly deal with. Not to mention the course isn't nearly as draining. 😉)


When can I expect to start seeing results?

Once you get your strategy implemented, you should start seeing some retention wins in as little as a few weeks.

What Jung Kim, Head of Growth, Strategy & Operations @NeuroFlow
discovered in the course.


With The Customer Retention Blueprint, you'll get

10 videos of clear, step-by-step instructions to build your customer retention strategy in less than 3 hours
A sample customer retention strategy to swipe and tailor as you see fit
A course companion guide filled with diagrams and key points to use whenever you need it
2 bonus guides to help you successfully expand your retention strategy
100% value guarantee so there's no risk to you. If you find the course didn't offer you value, we'll refund your investment.

Investment: $249









Take ownership of your ability to predictably increase your customer retention.