It costs 5x to 25x more to acquire a new customer than to retain an existing customer. Growing a company primarily on acquisition revenues is expensive and less profitable.
On the other hand, it’s cheaper and more profitable for a large portion of a company’s growth to come from its existing customer base:
1. The company has already paid to acquire these customers.
2. Your existing customer is more familiar with your brand & products and trusts you more than a new customer does.
3. Current customers are more likely to refer your company than a new customer.
4. Loyal customers have the benefit of a longer relationship with your company and are more likely to ‘stick with you’ during hard times.
5. Existing customers have a higher Customer Lifetime Value than new customers do.
As a Leader who is responsible for retention, you have the monumental task of helping your customers decide whether they want to stay as customers.
You have a big responsibility.
If you’re reading this page, it’s because you’re a Leader who strives to do the best job you can.
➡️You pride yourself on doing your job well.
➡️You’re not afraid to try something new if it will help you perform better and get better results for the company.
But increasing customer retention predictably has been a bit of challenge for you.
You’ve likely had some successes in the past.
But you’ve hit a wall.
You’re not sure what to do next.
You’re not sure what will get you past this plateau.
Here’s the thing:
It’s not your fault that you’re struggling.
There is little information out there to help you figure out your next move.
You’ll find a lot articles, webinars, books, training and courses on marketing and sales.
But there are very few credible sources that focus on retaining customers.
And there are even fewer sources that have a proven method to help you increase your customer retention predictably.
Here's where it gets good!
The Customer Retention Blueprint is the solution you’ve been looking for.
With The Customer Retention Blueprint, you get a proven method to help you increase your customer retention predictably. No more struggling to figure out your next move.
With this course, you will be guided step-by-step to build your own customer retention strategy that, over time, gets predictable results.
Best of all, the process you’ll learn is based on over 20 years of academic research experience + 5 years of helping B2B SaaS companies increase their customer retention.